BLABLACAR POLAND

Community & Communications Manager

I joined BlaBlaCar as the second hire in Poland, helping to build the local presence from the ground up. My role combined communications, member relations, content and event management: I set up and ran the BlaBlaCar Poland social channels, shaped the local tone of voice and created message templates for the team to use in everyday communication. I wrote website copy and product-facing content tailored to Polish users, making the brand feel native from day one. I also designed and hosted community events, introducing new features, answering questions live and building the trust that early ridesharing needed to grow.