PARAGON Z PODRÓŻY / TRAVEL MEDIA BRAND & COMMUNITY

CO-FOUNDER & CONTENT / GROWTH LEAD

Paragon z podróży started as a side-project travel blog and, within a year, was named Poland’s best blog (2011). Over the next few years it grew into one of the country’s most recognisable travel media brands, with a loyal Facebook community of almost 80,000 followers – which, in the 2014 landscape, is roughly equivalent to a 200,000-strong audience on today’s Instagram or TikTok.

As co-founder I was responsible for editorial strategy, storytelling, community and brand partnerships. The project worked with companies such as Microsoft, Huawei, Ubisoft, Mercure and Asus, appeared regularly in national media and proved that consistent, long-form storytelling can build reach and trust that many paid campaigns only dream about. Over these years I personally visited 50+ countries across 6 continents, bringing first-hand travel experience into every story we told and shaping a very authentic, traveller-centred voice.